First published 2018. Updated: June 2019 Here’s a look at some commercial logos that came through the studio at Headline and my Logologologo workshop lately. They've all got a modern story to tell, but in very different ways... Full stories below…
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We developed this logo and strategic positioning for Spacemaker. That rectangle in the logotype isn't random – it's the product Spacemaker sells. (Flatpack wardrobe doors). The new positioning statement "make room to improve" will help Spacemaker reach D.I.Yers and handymen. Great product... Great business to work with too. Look forward to seeing how this one rolls out in the next stage. Updated: June 2019 Here are some examples of 'Australia logos' that patriotic clients have asked Headline Creative for over the years. Just like clients, no two are ever the same. Latest Logo: Artist Ashton Abe Ashton Abe is an up-and-coming artist from Perth, Western Australia. (That's one of his acrylics in the background…) Ashton told Logologologo.com.au he wanted a logo that had 'art stuff' in it so he can start selling his work. Look closely and you'll see a brush and brushstroke in the 'A' of his signature. Did I mention Ashton Abe was only 10 years old when we designed his logo? A huge talent to watch for the future! Updated: November 2020 Congratulations Ashton on making the list of Finalists for the Young Archies in 2020. Latest Logo: Preview This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find). Read more of the story below… What colour is right for your logo? Here are 4 things to consider when you choose a colour for your logo:
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How to capture movement in a logo
Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. They can also have a really long shelf life for brands that adopt them.
Here are some tips on how to create a logo that captures movement successfully...
The classic logo look: Book publisher There's a hidden meaning in this classic literary logo we developed for Deluka Publishers... it's either the last page of a book written in English (turning left), or the first page of a book written in Hebrew (turning right). Band logos: Velvet Martini This old logo for a corporate band is still a favourite of mine. Those 'f holes' on the letters are from stringed instruments like violin and double bass. Updated: 15 February 2019 Here are some critters from various projects. The animal logos are: Hummingbird. Origami cat. Clockwork bee. Baby bunny. Sparrow. Angler Fish. What are the world's best logos? And what makes them great? A few years ago I set out to study the world’s most valuable logos, to discover what makes them so great. Some results were expected. Some were surprising. Here are 5 tips to help any business develop an effective logo... Updated: March 2019 We're fortunate in Australia. Local copyright laws mean we can parody pretty much anyone or anything within reason. These parody logos were developed for the book Logo Process. Some of them are available on RedBubble. (Some of them got me rude letters from San Fransisco where you're not allowed to laugh at yourself or the world we live in.) Enjoy ! Are modern logos boring? "Think outside the box"… As designers, we're always told to do it. We invented new technology to help us do it. We even re-branded it 'blue sky thinking'. But, it can feel like in the online age, all our thinking outside the box has gotten us more... well, boxes. Here's how... Managing clients: How to get a logo design approved by a tricky client Have you ever heard the phrase ‘the exception that proves the rule?’ It’s like that ‘i before e except after c’ ditty they teach you at school. There’s always an exception to make a truism true. I recently encountered an exception to my rule about client benchmarks. (Benchmarks help me get logos approved by clients quickly). Get the full story below... The Gold Coast United soccer brand has been rebooted as an NPL team Here's a behind the scenes look at 2 logo options Headline Creative developed for United FC’s new Board to consider... |
HELLOWelcome behind the scenes to the "Logo Logo" engine room. This blog is the place we park latest logo designs and tune-up old B-sides. You'll find a few logo design tips plus bonus content for the book Logo Process. CATEGORIES
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