First published 2018. Updated: June 2019
Here’s a look at some commercial logos that came through the studio at Headline and my Logologologo workshop lately. They've all got a modern story to tell, but in very different ways...
Full stories below…
We developed this logo and strategic positioning for Spacemaker.
That rectangle in the logotype isn't random – it's the product Spacemaker sells. (Flatpack wardrobe doors). The new positioning statement "make room to improve" will help Spacemaker reach D.I.Yers and handymen.
Great product... Great business to work with too. Look forward to seeing how this one rolls out in the next stage.
Latest Logo: Artist Ashton Abe
Ashton Abe is an up-and-coming artist from Perth, Western Australia. That's one of his acrylics in the background.
Ashton told Logologologo.com.au he wanted a logo that had 'art stuff' in it so he can start selling his work. Look closely and you'll see a brush and brushstroke in the 'A' of his signature.
Did I mention Ashton Abe is only 10 years old? A huge talent to watch for the future!
Latest Logo: Preview
This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find).
Read more of the story below…
What colour is right for your logo?
Here are 4 things to consider when you choose a colour for your logo:
Read more below…
How to capture movement in a logo
Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. They can also have a really long shelf life for brands that adopt them.
Here are some tips on how to create a logo that captures movement successfully...
What are the world's best logos? And what makes them great?
A few years ago I set out to study the world’s most valuable logos, to discover what makes them so great. Some results were expected. Some were surprising.
Here are 5 tips to help any business develop an effective logo...
Updated: March 2019
We're fortunate in Australia. Local copyright laws mean we can parody pretty much anyone or anything within reason. These parody logos were developed for the book Logo Process. Some of them are available on RedBubble. (Some of them got me rude letters from San Fransisco where you're not allowed to laugh at yourself or the world we live in.) Enjoy !
Are modern logos boring?
"Think outside the box"… As designers, we're always told to do it. We invented new technology to help us do it. We even re-branded it 'blue sky thinking'.
But, it can feel like in the online age, all our thinking outside the box has gotten us more... well, boxes.
Managing clients: How to get a logo design approved by a tricky client
Have you ever heard the phrase ‘the exception that proves the rule?’ It’s like that ‘i before e except after c’ ditty they teach you at school. There’s always an exception to make a truism true.
I recently encountered an exception to my rule about client benchmarks. (Benchmarks help me get logos approved by clients quickly).
Get the full story below...
Why not create a logo from your personal story?
Here's the story behind the HeroPix logo (a photography practice my wife owns)...