The Gold Coast United soccer brand has been rebooted as an NPL team
Here's a behind the scenes look at 2 logo options Headline Creative developed for United FC’s new Board to consider...
One option follows the BW tradition of some great international clubs and gives a nod to heraldry as well. It captures all the grit and emotion of war on the pitch.
The other is a simple update of the old United logo (which still had about 5000+ diehard supporters).
The reboot logo can be easily tweaked again if the club makes A-League/W-League or the Gold Coast skyline changes again... Which it will.
I’ll let you guess which logo option United fans voted for via FB.
Fortune might favour the brave... but nostalgia can be a brand's best friend.