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​Gold Coast United FC Unveils New Logo

8/9/2017

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​The Gold Coast United soccer brand has been rebooted as an NPL team
 
Here's a behind the scenes look at 2 logo options Headline Creative developed for United FC’s new Board to consider...
One option follows the BW tradition of some great international clubs and gives a nod to heraldry as well. It captures all the grit and emotion of war on the pitch.

The other is a simple update of the old United logo (which still had about 5000+ diehard supporters).

​The reboot logo can be easily tweaked again if the club makes A-League/W-League or the Gold Coast skyline changes again... Which it will.


I’ll let you guess which logo option United fans voted for via FB. 

​Fortune might favour the brave... but nostalgia can be a brand's best friend.
​

​Other press:
http://theworldgame.sbs.com.au/article/2017/08/03/gold-coast-united-back-dead
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