Streetwear Logo: Online Shoe broker

Latest Logo: Preview

This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find). 

Read more of the story below…

Concept 1. (Red shirt) 
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​This first concept is inspired by shoe laces. Those lace 'ends' on the letters actually have a name – they're called 'aglets'. ​

​Face it, a logo can never have enough aglets.

​Concept 2. (Grey shirt)
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The second concept is a play on vintage brand logotype and word marks. It started out as Helvetica (the hardest working font in the world). So, it feels familiar straight away.
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Concept 3. (Black shirt)
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The third logotype is a bit different – it's a custom font made out of chevrons and is deliberately hard to read. 

Why, you ask? 

​It's designed to help build a loyal tribe of customers who are 'in the know' by locking other customers out. 

It's not as crazy as it sounds... Street (graffiti) artists use the same principal in murals and tags that make no sense to 99% of people passing on a train. ​​
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