Latest Logo: Preview This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find). Read more of the story below… Concept 1. (Red shirt) This first concept is inspired by shoe laces. Those lace 'ends' on the letters actually have a name – they're called 'aglets'. Face it, a logo can never have enough aglets. 
Concept 2. (Grey shirt) The second concept is a play on vintage brand logotype and word marks. It started out as Helvetica (the hardest working font in the world). So, it feels familiar straight away. 
Concept 3. (Black shirt)
The third logotype is a bit different – it's a custom font made out of chevrons and is deliberately hard to read. Why, you ask? It's designed to help build a loyal tribe of customers who are 'in the know' by locking other customers out. It's not as crazy as it sounds... Street (graffiti) artists use the same principal in murals and tags that make no sense to 99% of people passing on a train. 
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HELLOWelcome behind the scenes to my engine room. This blog is the place I park my latest logo designs and tune-up old B-sides. You'll find logo design tips plus bonus content for the book Logo Process. CATEGORIES
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Locations: Studio in Mount Warren Park, Queensland 4207 Australia. Servicing Beenleigh, Springwoord, Underwood, Yatala, Gold Coast, Brisbane Online service available AEST (Australia). – – – – – Website: logologologo.com.au International Phone: +61 402 004 070 – – – – – © Copyright 2019 Logologologo.com.au ("Logo Logo Logo") – – – – – Trademark Ownership (™): This website contains original artistic works and intellectual property authored by Luke Sleaford T/A logologologo.com.au ("Logo Logo Logo" or "Logo Logo"). Logos are shown for portfolio purposes. They should be considered trade marks (™) and are the intellectual property of their assigned owners. The '3Ls' symbol is a trade mark (™) of Luke Sleaford. |