Why not create a logo from your personal story?
Here's the story behind the HeroPix logo (a photography practice my wife owns)...
Using a personal story as inspiration for a logo is a great way to design. After all, a story doesn't change when design trends do. Your story will never be outdated.
For example, when my wife launched her photography practice, we used the slide in the background of the photo she'd taken above as inspiration for the 'X' in Heropix.
The photo was taken the exact moment two sets of identical twins followed each other down a slide during a documentary shoot. Pretty memorable! (And kind of weird too.)
The photo was also taken the first day I carried future wife’s photography gear. (Good husband-to-be.)
Drawing inspiration from a real life story like ours works for BIG brand logos too.
Bibendum (a.k.a. the Michelin Man) was inspired by a pile of tyres. It's also widely accepted that Rich Uncle Pennybags (a.k.a. The Monopoly Man) was modelled on J.P. Morgan – the real life banker.
If your logos are only ever inspired by other logos, things can get stale pretty quickly.
Need inspiration for your next logo? Why not ditch the pixels and live a little... You might find logo inspiration in the last place you’d ever expect – your own life story.
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Studio in Mount Warren Park, Queensland 4207 Australia.
Servicing Beenleigh, Springwoord, Underwood, Yatala, Gold Coast, Brisbane
Online service available AEST (Australia).
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Logologologo.com.au ("Logo Logo Logo")
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