Finding Logo Inspiration

Why not create a logo from your personal story?

Here's the story behind the HeroPix logo (a photography practice my wife owns)...

​Using a personal story as inspiration for a logo is a great way to design. After all, a story doesn't change when design trends do. Your story will never be outdated. 

​For example, when my wife launched her photography practice, we used the slide in the background of the photo she'd taken above as inspiration for the 'X' in Heropix.

​The photo was taken the exact moment two sets of identical twins followed each other down a slide during a documentary shoot. Pretty memorable! (And kind of weird too.)

​The photo was also taken the first day I carried future wife’s photography gear. (Good husband-to-be.) 
 ​

Logos and their counterparts: Rich Uncle Pennybags beside J.P. Morgan; Mr Bibendum beside a real tyre incarnation.

​Drawing inspiration from a real life story like ours works for BIG brand logos too.

​Bibendum (a.k.a. the Michelin Man) was inspired by a pile of tyres. It's also widely accepted that Rich Uncle Pennybags (a.k.a. The Monopoly Man) was modelled on J.P. Morgan – the real life banker. 

​If your logos are only ever inspired by other logos, things can get stale pretty quickly.

​Need inspiration for your next logo? Why not ditch the pixels and live a little... You might find logo inspiration in the last place you’d ever expect – your own life story. 
​