LOGO PROCESS: THE BOOK
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AVAILABLE AMAZON, INGRAM
Logo Process breaks down the complex relationship between logo designers and clients.
It was written to fill a knowledge gap most designers experience at some stage: how to manage difficult clients through the process of accepting and approving a new logo.
What if a client doesn't know what they want? What if they want something horrible? How many concepts should a designer deliver? How much should a designer charge? Why do some clients change their mind? What if something's still "not right"?
Logo Process isn't a book of logo samples — it assumes you can already design.
It covers tactics for managing client relationships -- the stuff that gets left out of design school.
Discover vital knowledge for your journey into the world of small business branding:
Logo Process explains the process of benchmarking as best practice for designing logos.
BONUS briefing questions are included to get designers started with their own clients.
It was written to fill a knowledge gap most designers experience at some stage: how to manage difficult clients through the process of accepting and approving a new logo.
What if a client doesn't know what they want? What if they want something horrible? How many concepts should a designer deliver? How much should a designer charge? Why do some clients change their mind? What if something's still "not right"?
Logo Process isn't a book of logo samples — it assumes you can already design.
It covers tactics for managing client relationships -- the stuff that gets left out of design school.
Discover vital knowledge for your journey into the world of small business branding:
- Get a client invested in a new logo design at briefing stage
- Understand why some logos seem to never date
- Learn tricks big brands use for logo recall
- Work faster and create less unused concepts
- Pitch designs with confidence that your work won't be rejected.
Logo Process explains the process of benchmarking as best practice for designing logos.
BONUS briefing questions are included to get designers started with their own clients.
ISBN: 987-0-9946198-1-5 (softcover)