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LOGO PROCESS: THE BOOK

AVAILABLE: AMAZON, INGRAM

​Logo Process was written to fill a knowledge gap most designers experience at some stage: helping difficult clients through the process to accept and approve a new logo. 

We break down the complex relationship between logo designers and clients, using humour and real world examples.  

​What if a client doesn't know what they want? What if they want something horrible? How many concepts should you deliver? How much should a designer charge? Why do some clients change their mind? And what if something's still "not right"?

​Logo Process contains tips and tactics for managing client relationships. 

Logo Process is not a book of logo samples to inspire designers. It assumes you can already design. 

​Discover vital knowledge for your journey into the world of small business branding.
  • Get a client invested in a new logo design at briefing stage (not presentation stage)
  • Understand why some logos never date
  • Learn tricks big brands use for logo recall
  • Work faster and create less unused concepts
  • Understand and 'read' benchmarks
  • Pitch designs with confidence that your work is less likely to be rejected. 

Logo Process introduces designers to the process of benchmarking as best practice for logo design.  

BONUS briefing questions are included to get designers started with their own clients.
ISBN: 987-0-9946198-1-5 (softcover)
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Location:
Studio located in Mount Warren Park, Queensland 4207 Australia. 
​Servicing South East Queensland including Beenleigh, Yatala, Logan, Springwood, Underwood, Gold Coast, Brisbane. ​Online service available business hours AEST (Australia) - (GMT +10:00). 
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​© Copyright 2021
Logologologo.com.au ("Logo Logo Logo,  "Logo Logo" or "LLL")
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What you need to know: 
No GST payable. 
*Prices exclude extra concepts ($80-$120 each) and logos for sale on merchandise (expanded licences available). ​
​**Artwork credit is valid 12 months from approval of logo concept. ​
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Trademarks (™):
​This website contains original artistic works and intellectual property authored by Luke Sleaford. Logos are shown for portfolio purposes. They should be considered trade marks (™) and the intellectual property of their assigned owners. The '3Ls' (LLL) symbol is a trade mark (™) of Luke Sleaford T/A logologologo.com.au ("Logo Logo Logo,  "Logo Logo" or "LLL").