LOGO PROCESS: The Book
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Logo Process is a book to simplify and explain the complex relationship between designer and client.
It was written to fill a knowledge gap all designers experience at some stage: how to manage difficult clients through the process of accepting a new logo.
What if a client doesn't know what they want? What if they want something horrible? How many concepts should a designer deliver? How much should a logo cost? Why do some clients change their mind? What if something's still "not right"?
Logo Process isn't a book of logo samples – it assumes you can already design. It covers tactics for managing client relationships – (the stuff that gets left out at design school).
Discover vital knowledge for your journey into the world of small business branding including:
Logo Process explains the process of benchmarking as best practice for designing logos.
BONUS briefing questions for designers to ask clients are included.
It was written to fill a knowledge gap all designers experience at some stage: how to manage difficult clients through the process of accepting a new logo.
What if a client doesn't know what they want? What if they want something horrible? How many concepts should a designer deliver? How much should a logo cost? Why do some clients change their mind? What if something's still "not right"?
Logo Process isn't a book of logo samples – it assumes you can already design. It covers tactics for managing client relationships – (the stuff that gets left out at design school).
Discover vital knowledge for your journey into the world of small business branding including:
- How to get a client invested in a new logo design at briefing stage
- Why some logos never seem to date
- Tactics big brands use for better logo recall
- How to work faster and create less unused concepts
- How to pitch designs with confidence that work won't be rejected.
Logo Process explains the process of benchmarking as best practice for designing logos.
BONUS briefing questions for designers to ask clients are included.
ISBN: 987-0-9946198-1-5 (softcover)