GRAPHIC DESIGN FOR SMALL BUSINESS
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HOW OUR SERVICE HELPS YOUR BUSINESSWe are Logologologo.com.au – or just plain "Logo Logo" to our friends. We're a design-based consultancy. But we also write, and help with strategies to market your small business, or tackle major creative projects. Budgets for design are usually tight – especially for small business. But, at "Logo Logo", we also know it's not in the best interest of a brand to just 'ignore' design either. Yes, we design logos. But, we also offer many other services to build a brand customers know. OUR CORE SKILLSExpand to learn more about what we're great at. LOGO DESIGN
Your brand's message doesn’t end with a great logo or design – it starts with one.
Growing your small business is our priority. The diagram below shows the process we use to get you started with a great logo. Then, you're ready to build your brand across any media channels you choose. 
Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).
Logos from $499 Our small business logo packages start at $499 (AUD) for 2 concepts. This suits most small businesses. Our base price only varies if you'd like more than 2 concepts, if the logo will be broadcast globally, it it will be sold on items (i.e. merchandised), or if your brief calls for a 'complex' 3D rendered or illustrated design. You'll receive:
Brand design packages Logologologo.com.au also has design packages to develop your brand presence. 'Kickstart' includes additional artwork to design new marketing items. 'Brander' includes brand mapping to show you what competitors are up to. Some packages include BONUS artwork hours. Compare packages here. We also quote any extra design work you ask us for upfront, so there's no surprises at the end of a project. Check our packages to see how many hours artwork credit you'll receive to create anything you need from stationery, to social profiles, to car wraps and signage. MICRO BRANDING - (CHECKLIST)
Micro brands are businesses known locally, or in a specific niche market.
That doesn't mean micro brands should think small scale though… Every business is still a 'brand', no matter how big or small. Design helps influence how customers view you. It's the same if you're a shopfront, a professional service – or you sell online. Already got a logo you're happy with? Where to now? … Design is always changing. Buzzwords come and go. What worked 5 years ago (or even 2 years ago) may not work as well today. Take a look over the small business checklist below. It's super simple to get started, or use as a "check-up" for your brand. This list applies to most micro brands, and can help you plan your next stage. Logologologo.com.au helps your brand "find its voice". 1. MARKETING PLAN
Marketing without a plan is a 'no no'. Your marketing plan (and business plan) should include a SWOT analysis, market overview and competitor analysis to keep you on track. Need a marketing or business plan before you talk to us? We can put you in touch with consultants to help. 2. MESSAGE (B2B or B2C) Is your message is a retail message. Or a corporate message? Or both? Retail messages bring customers straight away. Corporate stories help attract larger, top tier clients. Remember, you'll probably need different types of marketing to reach these two different audiences. One size doesn't fit all. 3. MEANINGFUL USP (Unique Selling Proposition) Micro brands need to be clear about what their offer is to the market. Will customers choose you because of price? Quality? Reliability? Convenience? A bespoke experience? If you're unsure – ask your customers! You might be surprised why customers choose you. Make what matters to them your proposition to the market. It's what makes you "you". 4. CALL TO ACTION Is your call to action converting? Customers need to know exactly what action you want them to take. Visit your website… make a booking… remember you next time they shop… Matching the right call to action to your customers' behaviour and back-end systems a must. 4. MEDIA Native digital channels like Google, Facebook, YouTube and Instagram can be great to reach certain types of customers. But, some products and brands will always need more. Well designed, well written marketing pieces for integrated media (digital, print, TV, radio, point of sale and direct marketing) should all have a place in your marketing plan. There's a reason digital brands still employ traditional media themselves... they make informed media decisions. 5. MEASURE ROI Always measure results when you're marketing. It's the only way to know that any media you buy is delivering results. Remember, this might change over time, so measure regularly. Need help planning? If D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help. Logologologo.com.au creates pieces of design that suit your message, and are economical to produce. We make marketing accessible to small brands. "Logo Logo" can also put you in touch with consultants to help with things like business development and succession planning. Talk to Luke to learn more - 0402 004 070. STRATEGIC DESIGN - SERVICES LIST
We integrate graphic design with your business and marketing strategy. Customer-facing design
Internal collateral
Personal branding
B2C - (Business to Customer)
B2B - (Business to Business)
Content
Copywriting and scripting
Partner services
MULTI-CHANNEL MARKETING (4 STEPS)
New to design or marketing? Our creative process is simple and gives you plenty of room for input. Logologologo.com.au walks you through the ins and outs of briefing a clear objective for a project or campaign. It's simple... STEP 1: Budget We review your budget and any research or insights you can provide on customers and their habits. STEP 2: Concepts We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers). STEP 3: Strategy Logologologo.com.au will explain the methodology, case studies, and media choices behind our thinking. This helps us align to your overall marketing plan. We draw on 20+ years experience and the latest industry practices to give your message the best chance of success. STEP 4: Alterations Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after. COLLABORATION
Just like our clients, each project is different.
Each project has different problems. And different solutions. Logologologo.com.au is available as a consulting service for creative workshops (brainstorming) and solving artwork production problems. To get the ball rolling on major projects, we ask clients to have a clear idea about:
Still not sure if we can help? We're happy to talk – email anytime. OUR RATES
We quote all work upfront.
Rates vary depending on the tasks we undertake to complete a project. They are calculated using the table below.
Outwork Services and Major Projects
If you're a large business – or have multiple locations you need to brand – please contact us to discuss your full scope of works and specific needs. If you’re unsure how much budget to allocate for a project, it might be helpful to review your cost of marketing 'bits and pieces' over the previous 12 months. Remember to include a dollar value for the time your staff have spent creating content too. (Their time has a dollar value attached. D.I.Y. design might be costing you more than you realise.) The opposite is also true. If you're not investing in your brand and message – or aren't satisfied with response you're currently getting – it's time to set set up new goal posts. Discover what you can achieve with a consistent commitment to your brand. We're happy to answer any specific questions about fees and services. Read our Trading Terms here. READY TO TALK?
We're ready when you are! We also love hearing new ideas – even if you're not exactly sure where to start. To discuss a new logo or upcoming design project, expand the contact form below. |
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CONTACT US
If you accept or approve a quote or estimate from Logologologo.com.au, it will also imply you have read, understood and accepted our Trading Terms. Read our full Trading Terms here. |