Your brand, Only BIGGER
WE ARE A DESIGN-BASED CONSULTANCY SERVICE
Our world moves pretty fast. It looks different every day too.
But big brands and retailers aren’t the only ones who need to stay on the radar with customers. Small businesses (SMEs), business professionals, and community causes need memorable brands too.
The challenge for "microbrands" is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.
Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters.
Your brand's message doesn’t end with a great logo or design – it starts with one.
Small businesses are our priority.
The diagram below explains how we get you started with a great logo, ready to build your brand across media channels.
Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).
Micro brands are businesses known locally, or in a specific niche market. But, that doesn't mean micro brands should ever think small scale.
Your brand is still a brand, no matter how big or small.
Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online.
Got a logo you're happy with? Where to now?
This small business marketing checklist applies to all micro brands:
Design is a dynamic landscape. Buzzwords come and go. What worked for marketers 5 years ago may not work as well today.
If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help.
Logologologo.com.au creates pieces of design that fit for your message, and are economical to produce.
We make multichannel marketing accessible to small brands with no fuss, and a hands-on approach.
Logologologo.com.au offers creative services to help your brand find its image and express its voice.
Design for your brand
Design for office use
Design to reach customers
Digital brand content
Copywriting and scripting
New to design or marketing? Don't worry, our creative process is simple and gives you plenty of room for input.
Logologologo.com.au will walk you through the ins and outs of briefing a clear objective for a project or campaign.
We review your budget and any research and insights you’ve gathered.
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).
Logologologo.com.au will explain the philosophy, case studies and media choices behind our thinking. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.
Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after.
We quote all work upfront, so there are no surprises at the conclusion of a project.
Small business logos typically start at $499, depending on the number of concepts you'd like to see, how widely the logo will be seen and used, and the complexity of the design you're after.
It's a good idea to update your stationery, signage, digital presence, and key marketing pieces with your new logo for consistency.
Logologologo.com.au can roll out a new brand in stages, or all at once – depending on your budget and timeline. We provide reliable advice on budget planning, and can recommend specialist suppliers (inc. printers) that will work economically.
If you're a large business – or have multiple locations you need to brand – please contact us to discuss a full scope of works and your specific requirements.
We're happy to answer any specific questions you have about fees and services. You can also ask for our Trading Terms.
CAMPAIGNS AND MAJOR PROJECTS
Just like our clients, each project is different. They all have different problems. And different solutions.
Logologologo.com.au is available as a consulting service for ideas generation (brainstorming) at an hourly rate.
To get the ball rolling on major projects, we ask you to have a clear idea about:
If you’re unsure how much budget to allocate, it can be helpful to review your costs for marketing 'bits and pieces' over the 12 months prior. Remember to include a dollar value for any time your staff have spent creating content too. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.
The opposite is also true.
If you're not investing in your brand and messaging – or aren't satisfied with response rates you're currently getting – it's time to set set up some new goal posts and discover what you can achieve with a consistent commitment to your brand.
READY TO TALK?
To discuss a new logo, design project use the contact form here.
We love hearing new ideas – even if you're not exactly sure where to start!
We're excited to hear from you.