Logologologo.com.au | Graphic Design - Brisbane, Beenleigh, Gold Coast
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Our world moves pretty fast. It looks different every day too. 

Big brands and retailers aren’t the only ones who need to stay on the radar with customers though. Small businesses (SMEs), business professionals, and community causes all need a memorable brand too. 

The challenge for "microbrands" is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.

Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters. 
​
We are a design-based consultancy service offering the following services:
LOGO DESIGN

​Your brand's message doesn’t end with a great logo or design – it starts with one. ​

​Small businesses are our priority. 

​T
he diagram below explains how we get you started with a great logo, ready to build your brand across media channels.
​
Picture
Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).
Logos from $449

Our typical small business logos (2 concepts) start at $449.

This varies, based on the number of concepts you'd like to see, how widely the logo will be seen and used, and the complexity of the design you're after. 


You receive:​
  • Comprehensive briefing questions to get started
  • A PDF presentation of concepts
  • ​A round of alterations (inc. review of any refinements requested)
  • Logo art files ready to use (online and print versions)
  • Ongoing support to answer your questions

It's a good idea to update your stationery, signage, digital presence, and key marketing pieces with your new logo for consistency. 

We quote all work upfront, so there are no surprises at the conclusion of a project. 
MICRO BRANDING

Micro brands are businesses known locally, or in a specific niche market.

​That doesn't mean micro brands should ever think small scale though.
​
Your brand is still a brand, no matter how big or small.

​Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online. 

​Got a logo you're happy with? Where to now?

Design is a dynamic landscape. Buzzwords come and go. What worked for your peers and marketers 5 years ago may not work as well today.


This small business marketing checklist applies to all micro brands:
​
  • Decide whether your message is retail or corporate. Or both.
    Retail messages bring customers straight away.
    Corporate stories help attract larger, top tier clients.
 
  • Have a clear call to action
    Customers need to know exactly what action you want them to take. 
    Visit your website. Call to make a booking. Remember you next time they shop. The right call to action is a must. 
 
  • ​Make sure your Unique Selling Proposition (USP) is meaningful
    Micro brands need to know where they fit in the market. Do customers choose you because of price? Quality? Reliability? Convenience? Aspiration? When your USP matches your customers' buying trigger(s), it's a no brainer.
 
  • Measure return on your investment (ROI) 
    Always measure results when you're marketing. It's the only way to know which media channels deliver results. This can change over time, so measure regularly.
 
  • Make informed media choices 
    You may need more than purely digital channels alone to reach customers. Well designed, well written marketing pieces for traditional media like print, TV, radio, point of sale and direct marketing can all have an impact. There's a reason even digital brands will employ traditional media... They make informed media decisions when digital marketplaces get saturated or polluted.

If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help. 
​
Logologologo.com.au creates pieces of design that fit your message, and are economical to produce. 

​We make multichannel marketing accessible to small brands with no fuss, and a hands-on approach. 
DESIGN SERVICES
Logologologo.com.au offers creative services to help your brand find its image and express its voice. 
​
​Design for your brand
  • Logos
  • Branding and style guides
  • Pitch decks (client and peer presentations)
  • Corporate profiles
  • ​Annual reports, brochures and flyers (print or download)
  • Signage
  • Car wraps

Design for office use
  • Stationery
  • Presentations templates
  • Social media banners and professional staff profile pics
  • Professional staff résumé design (CVs)

Design to reach customers
  • Online banner ads
  • Point of sale material​
  • Billboards 
  • Packaging
  • Newspaper and magazine ads
  • Direct Mail
​
Digital brand content
  • Phoneography (professionally edited video filmed on mobile devices)
  • TV advertising
  • Radio advertising
  • Corporate videos
  • Online reviews
​
Copywriting and scripting
  • Copywriting (brochures, ads, corporate profiles)
  • Vision and mission statements
  • Script writing (radio, TV, video)
  • TVC storyboards

Partner services
  • Animated logos
  • Product and staff photography
  • Broadcast quality video (filming, production, editing)
  • Website reskins and custom builds
  • Offset and digital printing
  • SEO and SEM​​​
MULTICHANNEL MARKETING
New to design or marketing? 

Our creative process is simple and gives you plenty of room for input. 

Logologologo.com.au will walk you through the ins and outs of briefing a clear objective for a project or campaign. 

It's simple...

​Step 1
We review your budget and any research and insights you can provide. 
​
Step 2
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).


Step 3
​Logologologo.com.au will explain the philosophy, case studies and media choices behind our thinking. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.  

​Step 4
Alterations to artwork are easy. 
Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after. 
CREATIVE COLLABORATION
Just like our clients, each project is different. They all have different problems. And different solutions.

​Logologologo.com.au is available as a consulting service for ideas generation (brainstorming). 

​To get the ball rolling on major projects, we ask you to have a clear idea about:
  • Budget
  • Lead times
  • What action you want customers to take
  • How you'll measure the success of the project or campaign; and
  • A list of any specific deliverables you'd like from Logo Logo.
OUR RATES
We quote all work upfront, so there are no surprises at the end of a job. 

​Our rates vary depending on the tasks required to complete a project, but are calculated on the following allowances. 
  Task
  Price
  Basic finished art
  $45 AUD per hour
  Copywriting / Script writing
  $55 AUD per hour
  Creative design, Concept generation
  $67 AUD per hour
  DSLR Photography
  $1800 AUD per day
  Videography
  Quoted on request
  Phoneography (mobile videos)
  Quoted on request
  Art direction (video, photography)
  $400 AUD per day (up to 10 hours)
  Professional colour grading
  $30-$50 AUD per image
  Illustration (vector or hand drawn)
  Quoted on request
  Administration
  $25 AUD per hour (min. 1 hour)
  Rush charges
  x1.5 rates above 
If you're a large business – or have multiple locations you need to brand – please contact us to discuss a full scope of works and your specific requirements. 

If you’re unsure how much budget to allocate for a project, it might be helpful to review your true costs for marketing 'bits and pieces' in the previous 12 months. 

​Remember to include a dollar value for the time your staff have spent creating content too
. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.

​The opposite is also true.

​If you're not investing in your brand and messaging – or aren't satisfied with response rates you're currently getting – it's time to set set up some new goal posts and discover what you can achieve with a consistent commitment to your brand. 

We're happy to answer any specific questions you have about fees and services.

​To learn more, see our Trading Terms. 
Ready to talk to us? 

To discuss a new logo or design project use the contact form here. 

​We love hearing new ideas – even if you're not exactly sure where to start!


​We're excited to hear from you.
CONTACT US
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​If you accept or approve a quote or estimate from Logologologo.com.au, it will also imply you have read, understood and accepted our Trading Terms. 

Read our full 
Trading Terms here. 
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Locations:
Studio located in Mount Warren Park, Queensland 4207 Australia. 
​Servicing South East Queensland including 
Beenleigh, Springwood, Underwood, Yatala, Gold Coast, Brisbane. ​Online service available AEST (Australia). 
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International Phone: +61 402 004 070
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​© Copyright 2019
Logologologo.com.au ("Logo Logo Logo")
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Trademark Ownership (™):
​This website contains original artistic works and intellectual property authored by Luke Sleaford T/A logologologo.com.au ("Logo Logo Logo" or "Logo Logo"). Logos are shown for portfolio purposes. They should be considered trade marks (™) and are the intellectual property of their assigned owners.
The '3Ls' symbol is a trade mark (™) of Luke Sleaford.
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