Your brand, Only BIGGER

WE ARE A DESIGN-BASED CONSULTANCY SERVICE

Our world moves pretty fast. It looks different every day too. 

But big brands and retailers aren’t the only ones who need to stay on the radar with customers. Small businesses (SMEs), business professionals, and community causes need memorable brands too. 

The challenge for "microbrands" is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.

Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters. 
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​LOGO DESIGN

​Your brand's message doesn’t end with a great logo or design – it starts with one. ​

​Small businesses are our priority. 

​The diagram below explains how we get you started with a great logo, ready to build your brand across media channels.

Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).

​MICRO BRANDING

Micro brands are businesses known locally, or in a specific niche market. But, that doesn't mean micro brands should ever think small scale.

​Your brand is still a brand, no matter how big or small.

​Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online. 

​Got a logo you're happy with? Where to now?

This small business marketing checklist applies to all micro brands:
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• Decide whether your message is retail or corporate. Or both.
  Retail messages bring customers straight away.
  Corporate stories help attract larger, top tier clients.

 

• Have a clear call to action
  Customers need to know exactly what action you want them to take. 
  Visit your website. Call to make a booking. Remember you next time they shop. 
  ​The right call to action is a must. 

 

• ​Make sure your Unique Selling Proposition (USP) is meaningful
  Micro brands need to know where they fit in the market. Do customers choose you because of price? Quality? Reliability? Convenience? Aspiration? When your USP matches your customers' buying trigger, it's a no brainer!

 

• Measure return on your investment (ROI) 
  Always measure results when you're marketing. It's the only way to know which media channels deliver results. This can change over time, so measure regularly.

 

• Make informed media choices 
  You may need more than digital channels alone to reach customers. Well designed, well written marketing pieces for traditional media like print, TV, radio, point of sale and direct marketing can all have an impact on customers. There's a reason digital brands like Facebook, Google and eBay have all used traditional media too... They make informed media decisions when digital markets get saturated or polluted.

Design is a dynamic landscape. Buzzwords come and go. What worked for marketers 5 years ago may not work as well today.

If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help. 
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Logologologo.com.au creates pieces of design that fit for your message, and are economical to produce. 

​We make multichannel marketing accessible to small brands with no fuss, and a hands-on approach. 
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SERVICES

Logologologo.com.au offers creative services to help your brand find its image and express its voice. 
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​Design for your brand

• Logos
• Branding and style guides
• Pitch decks (client and peer presentations)
• Corporate profiles
• ​Annual reports, brochures and flyers (print or download)
• Signage
• Car wraps

Design for office use

• Stationery
• Presentations templates
• Social media banners and professional staff profile pics
• Professional résumé design (CVs)

Design to reach customers

• Online banner ads
• Point of sale material​
• Billboards 
• Packaging
• Newspaper and magazine ads
• Direct Mail

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Digital brand content

• Phoneography (professionally edited video content filmed on mobile devices)
• TV advertising
• Radio advertising
• Corporate videos
• Online reviews

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Copywriting and scripting

• Copywriting (brochures, ads, corporate profiles)
• Vision and mission statements
• Script writing (radio, TV, video)
• TVC storyboards

Partner services

• Animated logos
• Product and staff photography
• Broadcast quality video (filming, production, editing)
• Website reskins and custom builds
• Offset and digital printing
• SEO and SEM

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MULTICHANNEL MARKETING

New to design or marketing? Don't worry, our creative process is simple and gives you plenty of room for input. 

Logologologo.com.au will walk you through the ins and outs of briefing a clear objective for a project or campaign. 

It's simple...

​Step 1
We review your budget and any research and insights you’ve gathered. 
​
Step 2
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).

Step 3
​Logologologo.com.au will explain the philosophy, case studies and media choices behind our thinking. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.  

​Step 4
Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after. 
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DESIGN RATES

​We quote all work upfront, so there are no surprises at the conclusion of a project. 

​Small business logos typically start at $499, depending on the number of concepts you'd like to see, how widely the logo will be seen and used, and the complexity of the design you're after. 

You receive:​

• Comprehensive briefing questions to get started
• A PDF presentation of concepts
• Advice on positioning in the market
• A review of any refinements requested
• Logo art files ready to use (online and print versions)
• Ongoing support to answer your questions

It's a good idea to update your stationery, signage, digital presence, and key marketing pieces with your new logo for consistency. 

​Logologologo.com.au can roll out a new brand in stages, or all at once – depending on your budget and timeline. We provide reliable advice on budget planning, and can recommend specialist suppliers (inc. printers) that will work economically.

If you're a large business – or have multiple locations you need to brand – please contact us to discuss a full scope of works and your specific requirements. 

We're happy to answer any specific questions you have about fees and services. You can also ask for our Trading Terms. 

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CAMPAIGNS AND MAJOR PROJECTS

Just like our clients, each project is different. They all have different problems. And different solutions.

​Logologologo.com.au is available as a consulting service for ideas generation (brainstorming) at an hourly rate. 

​To get the ball rolling on major projects, we ask you to have a clear idea about:

• Budget
• Lead times
• What action you want customers to take; and
• How you'll measure the success of the project or campaign.

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If you’re unsure how much budget to allocate, it can be helpful to review your costs for marketing 'bits and pieces' over the 12 months prior. Remember to include a dollar value for any time your staff have spent creating content too. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.

​The opposite is also true.

​If you're not investing in your brand and messaging – or aren't satisfied with response rates you're currently getting – it's time to set set up some new goal posts and discover what you can achieve with a consistent commitment to your brand. 

READY TO TALK? 

​To discuss a new logo, design project use the contact form here. 

​We love hearing new ideas – even if you're not exactly sure where to start!

​We're excited to hear from you.