Our Services

Our world moves pretty fast. It looks different every day too. 

Big brands and retailers aren’t the only ones who need to stay on the radar with customers though. Small businesses (SMEs), business professionals, and community causes all need memorable brands too. 

The challenge for 'microbrands' is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.

Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters. 
​
We are a design-based consultancy service offering the following services:

LOGO DESIGN

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​Your brand's message doesn’t end with a great logo or design – it starts with one. ​

​Small businesses are our priority. 

​The diagram below shows how we get you started with a great logo, ready to build your brand across media channels.
​

Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).

Logos from $449

Our typical small business logos (2 concepts) start at $449.

This varies, based on the number of concepts you'd like to see, how widely the logo will be seen and used, and the complexity of the design you're after. 

You receive:​

• Comprehensive briefing questions to get started
• A PDF presentation of concepts we develop
• ​A round of alterations (inc. review of any refinements you request)
• Logo art files ready to use (online and print versions)
• Ongoing support to answer questions any time

We can also update your stationery, signage, digital assets like FB covers, and key marketing pieces with your new logo for consistency. 

We quote all work upfront.

That means no surprises at the conclusion of a project. 

MICRO BRANDING

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Micro brands are businesses known locally, or in a specific niche market.

​That doesn't mean micro brands should ever think small scale though.
​Your brand is still a brand, no matter how big or small.

​Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online. 

​Got a logo you're happy with? Where to now? …

Design is a dynamic landscape. Buzzwords come and go. What worked for your peers and marketers 5 years ago may not work as well today.

Use this small business marketing checklist to get started.

​It applies to all micro brands:
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• Decide whether your message is retail or corporate. Or both.
  Retail messages bring customers straight away.
  Corporate stories help attract larger, top tier clients.

 

• Have a clear call to action
  Customers need to know exactly what action you want them to take. 
  Visit your website. Call to make a booking. Remember you next time they shop. The right call to action is a must. 

 

• ​Make sure your Unique Selling Proposition (USP) is meaningful
  Micro brands need to know where they fit in the overall market to position themselves effectively. Do customers choose you because of price? Quality? Reliability? Convenience? Aspiration? When your USP matches your customers' buying trigger(s), it's a no brainer.

 

• Measure return on your investment (ROI) 
  Always measure results when you're marketing. It's the only way to know which media channels deliver results. This can change over time, so measure regularly.

 

• Make informed media choices 
  You may need more than digital channels to reach customers. Well designed, well written marketing pieces for media like print, TV, radio, point of sale and direct marketing should have a place in your marketing plan. There's a reason digital brands employ traditional media too... They make informed media decisions, especially when digital marketplaces get saturated or polluted.

Still need help?

If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help. 
​
Logologologo.com.au creates pieces of design that fit your message, and are economical to produce. 

​We make multichannel marketing accessible to small brands with no fuss, and a hands-on approach. 

DESIGN SERVICES

Logologologo.com.au helps your brand find its image and express its voice. 
​
​Design for your brand

• Logos
• Branding and style guides
• Pitch decks (client and peer presentations)
• Corporate profiles
• ​Annual reports, brochures and flyers (print or download)
• Signage
• Car wraps

Design for office use

• Stationery
• Presentations templates (Poweroint, Keynote etc.)
• Social media banners and professional staff profile pics
• Professional staff résumé design (CVs)

Design to reach customers

• Online banner ads
• Point of sale material​
• Billboards 
• Packaging
• Newspaper and magazine ads
• Direct Mail

​
Digital brand content

• Phoneography (professionally edited video filmed on mobiles)
• TV advertising
• Radio advertising
• Corporate videos
• Online reviews

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Copywriting and scripting

• Copywriting (brochures, ads, corporate profiles)
• Vision and mission statements
• Script writing (radio, TV, video)
• TVC storyboards

Partner services

• Product and staff photography
• Animated logos
• Broadcast quality video (filming, production, editing)
  
• Website reskins and custom builds
• Offset and digital printing
• SEO and SEM​​​

MULTICHANNEL MARKETING

New to design or marketing? 

Our creative process is simple and gives you plenty of room for input. 

Logologologo.com.au walks you through the ins and outs of briefing a clear objective for a project or campaign. 

It's simple...

​Step 1 - Budget
We review your budget and any research or insights you can provide on your customers and their habits. 
​
Step 2 - Concepts
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).

Step 3 - Strategy 
​Logologologo.com.au will explain the philosophy, any case studies and the media choices behind our thinking. This helps us align to your overall marketing plan. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.  

​Step 4 - Alterations
Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after. 

COLLABORATION

Just like our clients, each project is different. They all have different problems. And different solutions.

​Logologologo.com.au is available as a consulting service for ideas generation (brainstorming) and solving production problems. 

​To get the ball rolling on major projects, we ask you to have a clear idea about:

• Budget
• Lead times
• What action you want customers to take
• How you'll measure the success of the project or campaign; and
• A list of the specific deliverables you'd like from Logo Logo.

RATES

We quote all work upfront, so there are no surprises at the end of a job. 

​Our rates vary depending on the tasks required to complete a project, but are calculated using the allowances in the table below. 

Task	Price
Basic finished art	$45 AUD per hour
Copywriting / Script writing	$55 AUD per hour
Creative design and concepts	$67 AUD per hour
DSLR Photography	$1800 AUD per day
Videography	Quoted on request
Phoneography (mobile videos)	Quoted on request
Art direction (video, photography)	$400 AUD per day (up to 10 hours)
Professional colour grading	$30-$50 AUD per image
Illustration (vector or hand drawn)	Quoted on request
Administration	$25 AUD per hour (min. 1 hour)
Rush charges	x1.5 rates above

If you're a large business – or have multiple locations you need to brand – please contact us to discuss your full scope of works and any specific requirements. 

If you’re unsure how much budget to allocate for a project, it might be helpful to review your true costs for marketing 'bits and pieces' in the previous 12 months. 

​Remember to include a dollar value for the time your staff have spent creating content too. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.

​The opposite is also true.

​If you're not investing in your brand and messaging – or aren't satisfied with response rates you're currently getting – it's time to set set up new goal posts to discover what you can achieve with a consistent commitment to your brand. 

We're happy to answer any specific questions you have about fees and services.

​To learn more, see our Trading Terms. 

Ready to talk to us? 

To discuss a new logo or design project use the contact form here. 

​We love hearing new ideas – even if you're not exactly sure where to start!

​We're excited to hear from you.

CONTACT US

​If you accept or approve a quote or estimate from Logologologo.com.au, it will also imply you have read, understood and accepted our Trading Terms. 

Read our full Trading Terms here.