Our world moves pretty fast. It looks different every day too.
Big brands and retailers aren’t the only ones who need to stay on the radar with customers though. Small businesses (SMEs), business professionals, and community causes all need a memorable brand too.
The challenge for "microbrands" is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.
Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters.
We are a design-based consultancy service offering the following services:
Your brand's message doesn’t end with a great logo or design – it starts with one.
Small businesses are our priority.
The diagram below explains how we get you started with a great logo, ready to build your brand across media channels.
Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).
Logos from $449
Our typical small business logos (2 concepts) start at $449.
This varies, based on the number of concepts you'd like to see, how widely the logo will be seen and used, and the complexity of the design you're after.
It's a good idea to update your stationery, signage, digital presence, and key marketing pieces with your new logo for consistency.
We quote all work upfront, so there are no surprises at the conclusion of a project.
Micro brands are businesses known locally, or in a specific niche market.
That doesn't mean micro brands should ever think small scale though.
Your brand is still a brand, no matter how big or small.
Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online.
Got a logo you're happy with? Where to now?
Design is a dynamic landscape. Buzzwords come and go. What worked for your peers and marketers 5 years ago may not work as well today.
This small business marketing checklist applies to all micro brands:
If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help.
Logologologo.com.au creates pieces of design that fit your message, and are economical to produce.
We make multichannel marketing accessible to small brands with no fuss, and a hands-on approach.
Logologologo.com.au offers creative services to help your brand find its image and express its voice.
Design for your brand
Design for office use
Design to reach customers
Digital brand content
Copywriting and scripting
New to design or marketing?
Our creative process is simple and gives you plenty of room for input.
Logologologo.com.au will walk you through the ins and outs of briefing a clear objective for a project or campaign.
We review your budget and any research and insights you can provide.
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).
Logologologo.com.au will explain the philosophy, case studies and media choices behind our thinking. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.
Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after.
Just like our clients, each project is different. They all have different problems. And different solutions.
Logologologo.com.au is available as a consulting service for ideas generation (brainstorming).
To get the ball rolling on major projects, we ask you to have a clear idea about:
We quote all work upfront, so there are no surprises at the end of a job.
Our rates vary depending on the tasks required to complete a project, but are calculated on the following allowances.
If you're a large business – or have multiple locations you need to brand – please contact us to discuss a full scope of works and your specific requirements.
If you’re unsure how much budget to allocate for a project, it might be helpful to review your true costs for marketing 'bits and pieces' in the previous 12 months.
Remember to include a dollar value for the time your staff have spent creating content too. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.
The opposite is also true.
If you're not investing in your brand and messaging – or aren't satisfied with response rates you're currently getting – it's time to set set up some new goal posts and discover what you can achieve with a consistent commitment to your brand.
We're happy to answer any specific questions you have about fees and services.
To learn more, see our Trading Terms.
Ready to talk to us?
To discuss a new logo or design project use the contact form here.
We love hearing new ideas – even if you're not exactly sure where to start!
We're excited to hear from you.