Your brand, Only BIGGER
WE ARE A DESIGN-BASED CONSULTANCY SERVICE
Our world moves pretty fast. It looks different every day too.
But big brands and retailers aren’t the only ones who need to stay on the radar with customers. Small businesses (SMEs), business professionals, and community causes need memorable brands too.
The challenge for "microbrands" is making sure your message, logo, photos, graphics and digital content all work together. Your brand must identify you in a marketplace that's cluttered, and sometimes confusing to customers.
Logologologo.com.au (or just plain "Logo Logo" to our friends) is a design-based consultancy to help unmuddy the waters.
Your brand's message doesn’t end with a great logo or design – it starts with one.
Small businesses are our priority.
The diagram below explains how we get you started with a great logo, ready to build your brand across media channels.
Creating your logo is a five (5) step process with input at briefing stage (1) and refinement stage (4).
Micro brands are businesses known locally, or in a specific niche market. But, that doesn't mean micro brands should ever think small scale.
Your brand is still a brand, no matter how big or small.
Design helps influence how customers view you. It's the same if you're a shopfront, a professional office, or you sell online.
Got a logo you're happy with? Where to now?
This small business marketing checklist applies to all micro brands:
Design is a dynamic landscape. Buzzwords come and go. What worked for marketers 5 years ago may not work as well today.
If you suspect D.I.Y. design and an ad-hoc approach to marketing is holding your brand back, you’ve found a service to help.
Logologologo.com.au creates pieces of design that are the best fit for your message, and are economical to produce.
We make multichannel marketing advice accessible to small brands with no fuss, and a hands-on approach.
Logologologo.com.au offers creative services to help your brand find its image and express its voice.
Graphic design for your brand
Design for office use
Design to reach customers
Digital brand content
Copywriting and scripting
New to design or marketing? Don't worry, our creative process is simple and gives you plenty of room for input.
Logologologo.com.au will walk you through the ins and outs of briefing a clear objective for a project or campaign.
We review any research and insights you’ve gathered.
We produce draft concepts to communicate your message B2B (reaching out to business customers) or B2C (retail customers).
Logologologo.com.au will explain the philosophy and any case studies behind our thinking. We draw on 20 years experience and the latest industry practices to give your message the best chance of success.
Alterations to artwork are easy. Your feedback is reviewed, and concepts are refined until you're confident you’ll get the result you’re after.
Small business logos usually cost $450 - $1200, depending on the number of concepts you'd like to see, how widely the logo will be used, and the complexity of the design.
We also advise developing your brand across stationery, signage, digital channels, and key marketing pieces for consistency.
Logologologo.com.au can roll out your brand in stages, or all at once, depending on how much you'd like to invest.
If you're a large business – or have multiple sites you need to brand – please contact us to discuss your scope of works and any specific requirements.
Campaigns and major design projects:
Just like our clients, each project is different. They all have different problems. And different solutions.
We quote all work upfront, so there are no surprises at the conclusion of a project.
To get the ball rolling, we'll ask you for:
If you’re unsure how much budget to allocate, start by reviewing your costs for marketing 'bits and pieces' over the past 12 months.
Remember to include a dollar value for any time your staff have spent creating content for your brand too. Their time has a dollar value attached – it adds up quickly. D.I.Y. design might be costing you a lot more than you realise.
The opposite is also true.
If you're not investing in your brand like a pro, it's time to set set up some goal posts and discover what you can achieve with a consistent investment in your brand.
It doesn't cost anything to talk to Logologologo.com.au.
Get in touch with any questions you have about fees for specific services.
We provide reliable advice on budget planning, and can recommend specialist suppliers (inc. printers) that will work to your budget.
Logologologo.com.au is also available as a consulting service for ideas generation (brainstorming) at an hourly rate to help get you on the right track.
READY TO TALK?
To discuss a design project or get a new business idea up and running, use the contact form here.
We love hearing new ideas – even if you're not exactly sure where to start. It's our job to sell your vision!
We're excited to hear from you.