​Stop The Spit Sell-Off

​​Creative Agency: Headline Creative
Client: Various Stakeholders

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Stop The Spit Sell-Off  was awarded Best Community Campaign at the 2018 MACCAS regional media awards. 

​The first billboard hit the M1 just 4 days after briefing, uniting a unique group of stakeholders under one, unmissable brand.

PR and real time feedback from the clients was key to the campaign's success. 

The campaign gained momentum with:

• 'Little dog' logo
• M1 billboards 
• Bus advertising
• ​Info kit with newsletter, badges
• Bumper stickers

• ​30 second radio spot
• Corflutes
• T-shirts
• Distress media opportunities

 
Client stakeholders managed:

• Media interviews
• Pop-up promotions
• Guerilla billboard skin at worksite
• Emails to database

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​Got a difficult cause? 
Contact here. ​

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