​Stop The Spit Sell-Off
​​Creative Agency: Headline Creative
Client: Various Stakeholders
Stop The Spit Sell-Off  was awarded Best Community Campaign at the 2018 MACCAS regional media awards. 

​The first billboard hit the M1 just 4 days after briefing, uniting a unique group of stakeholders under one, unmissable brand.

PR and real time feedback from the clients was key to the campaign's success. 

The campaign gained momentum with:
  • 'Little dog' logo
  • M1 billboards 
  • Bus advertising
  • ​Info kit with newsletter, badges
  • Bumper stickers
  • ​30 second radio spot
  • Corflutes
  • T-shirts
  • Distress media opportunities
 
Client stakeholders managed:
  • Media interviews
  • Pop-up promotions
  • Guerilla billboard skin at worksite
  • Emails to database
​Got a difficult cause? 
Contact here. ​

EARLY media coverage

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