What colour is right for your logo? 

Here are 4 things to consider when you choose a colour for your logo:
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1. Customers
2. Competitors
3. Consistency
4. Protection

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How to capture movement in a logo

​​Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. ​​They can also have a really long shelf life for brands that adopt them. 

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​Here are some tips on how to create a logo that captures movement successfully...

What are the world's best logos? And what makes them great? 

A few years ago I set out to study the world’s most valuable logos, to discover what makes them so great. Some results were expected. Some were surprising.  

​Here are 5 tips to help any business develop an effective logo...

Are modern logos boring?

"Think outside the box"… As designers, we're always told to do it. We invented new technology to help us do it. We even re-branded it 'blue sky thinking'.

​But, it can feel like in the online age, all our thinking outside the box has gotten us more... well, boxes. 

​Here's how...

Managing clients: How to get a logo design approved by a tricky client

​Have you ever heard the phrase ‘the exception that proves the rule?’ It’s like that ‘i before e except after c’ ditty they teach you at school. There’s always an exception to make a truism true.
 
I recently encountered an exception to my rule about client benchmarks. (Benchmarks help me get logos approved by clients quickly).

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