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EXAMPLES of Colourful logos

18/5/2018

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What colour is right for your logo? 

Here are 4 things to consider when you choose a colour for your logo:
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  1. Customers
  2. Competitors
  3. Consistency
  4. Protection
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Read more below…

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Logos Showing Movement

14/2/2018

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Logos capturing movement that have stood the test of time: Polo's rider; Johnnie Walker's dandy; Ferrari's prancing horse
How to capture movement in a logo

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​Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. ​​They can also have a really long shelf life for brands that adopt them. 
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Here are some tips on how to create a logo that captures movement successfully...

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5 tips for Creating a logo

14/12/2017

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What are the world's best logos? And what makes them great? 

A few years ago I set out to study the world’s most valuable logos, to discover what makes them so great. Some results were expected. Some were surprising.  

​Here are 5 tips to help any business develop an effective logo...

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Logo Design in the Digital Age

1/12/2017

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Are modern logos boring?

"Think outside the box"… As designers, we're always told to do it. We invented new technology to help us do it. We even re-branded it 'blue sky thinking'.

​But, it can feel like in the online age, all our thinking outside the box has gotten us more... well, boxes. 

​Here's how...

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The Most Important Rule of Design

8/11/2017

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Managing clients: How to get a logo design approved by a tricky client

​Have you ever heard the phrase ‘the exception that proves the rule?’ It’s like that ‘i before e except after c’ ditty they teach you at school. There’s always an exception to make a truism true.
 
I recently encountered an exception to my rule about client benchmarks. (Benchmarks help me get logos approved by clients quickly).

Get the full story below...

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Finding Logo Inspiration

25/10/2017

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Why not create a logo from your personal story?

Here's the story behind the HeroPix logo (a photography practice my wife owns)...

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    HELLO

    Welcome behind the scenes to the "Logo Logo" engine room. This blog is the place we park latest logo designs and tune-up old B-sides. You'll find a few logo design tips plus bonus content for the book Logo Process.


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Location:
Studio located in Mount Warren Park, Queensland 4207 Australia. 
​Servicing South East Queensland including 
Beenleigh, Logan, Springwood, Underwood, Yatala, Gold Coast, Brisbane. ​Online service available AEST (Australia). 
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Logologologo.com.au ("Logo Logo Logo" or "Logo Logo")
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Trademark Ownership (™):
​This website contains original artistic works and intellectual property authored by Luke Sleaford T/A logologologo.com.au ("Logo Logo Logo" or "Logo Logo"). Logos are shown for portfolio purposes. They should be considered trade marks (™) and are the intellectual property of their assigned owners.
The '3Ls' symbol is a trade mark (™) of Luke Sleaford.
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