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First published 2018. Updated: June 2019 Here’s a look at some commercial logos that came through the studio at Headline and my Logologologo workshop lately. They've all got a modern story to tell, but in very different ways... Full stories below…
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We developed this logo and strategic positioning for Spacemaker. That rectangle in the logotype isn't random – it's the product Spacemaker sells. (Flatpack wardrobe doors). The new positioning statement "make room to improve" will help Spacemaker reach D.I.Yers and handymen. Great product... Great business to work with too. Look forward to seeing how this one rolls out in the next stage. Updated: June 2019 Here are some examples of 'Australia logos' that patriotic clients have asked Headline Creative for over the years. Just like clients, no two are ever the same. 
Latest Logo: Artist Ashton Abe Ashton Abe is an up-and-coming artist from Perth, Western Australia. That's one of his acrylics in the background. Ashton told Logologologo.com.au he wanted a logo that had 'art stuff' in it so he can start selling his work. Look closely and you'll see a brush and brushstroke in the 'A' of his signature. Did I mention Ashton Abe is only 10 years old? A huge talent to watch for the future! 
Latest Logo: Preview This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find). Read more of the story below…
What colour is right for your logo? Here are 4 things to consider when you choose a colour for your logo:
Read more below… 
Logos capturing movement that have stood the test of time: Polo's rider; Johnnie Walker's dandy; Ferrari's prancing horse
How to capture movement in a logo
Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. They can also have a really long shelf life for brands that adopt them.
Here are some tips on how to create a logo that captures movement successfully... 
Band logos: Velvet Martini This old logo for a corporate band is still a favourite of mine. Those 'f holes' on the letters are from stringed instruments like violin and double bass. Updated: 15 February 2019 Here are some critters from various projects. The animal logos are: Hummingbird. Origami cat. Clockwork bee. Baby bunny. Sparrow. Angler Fish. Updated: March 2019 We're fortunate in Australia. Local copyright laws mean we can parody pretty much anyone or anything within reason. These parody logos were developed for the book Logo Process. Some of them are available on RedBubble. (Some of them got me rude letters from San Fransisco where you're not allowed to laugh at yourself or the world we live in.) Enjoy !
Why not create a logo from your personal story? Here's the story behind the HeroPix logo (a photography practice my wife owns)... |
HELLOWelcome behind the scenes to my engine room. This blog is the place I park my latest logo designs and tune-up old B-sides. You'll find logo design tips plus bonus content for the book Logo Process. CATEGORIES
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Locations: Studio in Mount Warren Park, Queensland 4207 Australia. Servicing Beenleigh, Springwoord, Underwood, Yatala, Gold Coast, Brisbane Online service available AEST (Australia). – – – – – Website: logologologo.com.au International Phone: +61 402 004 070 – – – – – © Copyright 2019 Logologologo.com.au ("Logo Logo Logo") – – – – – Trademark Ownership (™): This website contains original artistic works and intellectual property authored by Luke Sleaford T/A logologologo.com.au ("Logo Logo Logo" or "Logo Logo"). Logos are shown for portfolio purposes. They should be considered trade marks (™) and are the intellectual property of their assigned owners. The '3Ls' symbol is a trade mark (™) of Luke Sleaford. |