First published 2018. Updated: June 2019

​Here’s a look at some commercial logos that came through the studio at Headline and my Logologologo workshop lately. They've all got a modern story to tell, but in very different ways... 

Full stories below…

We developed this logo and strategic positioning for Spacemaker.

That rectangle in the logotype isn't random – it's the product Spacemaker sells. (Flatpack wardrobe doors). The new positioning statement "make room to improve" will help Spacemaker reach D.I.Yers and handymen.

Great product... Great business to work with too. Look forward to seeing how this one rolls out in the next stage. 

Updated: June 2019

​Here are some examples of 'Australia logos' that patriotic clients have asked Headline Creative for over the years.

​Just like clients, no two are ever the same.

​Latest Logo: Artist Ashton Abe

Ashton Abe is an up-and-coming artist from Perth, Western Australia. (That's one of his acrylics in the background…)

Ashton told Logologologo.com.au he wanted a logo that had 'art stuff' in it so he can start selling his work. Look closely and you'll see a brush and brushstroke in the 'A' of his signature.

Did I mention Ashton Abe was only 10 years old when we designed his logo? A huge talent to watch for the future! 

Updated: November 2020
Congratulations Ashton on making the list of Finalists for the Young Archies in 2020. 

Latest Logo: Preview

This original logotype was developed through Headline are for a young entrepreneur who sells designer kicks... (Those limited release shoes that are hard to find). 

Read more of the story below…

What colour is right for your logo? 

Here are 4 things to consider when you choose a colour for your logo:
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1. Customers
2. Competitors
3. Consistency
4. Protection

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Read more below…

How to capture movement in a logo

​​Some of the most unique logos out there show 'a happening' - an action taking place. They capture a moment in time that sums up everything customers aspire to at a glance. ​​They can also have a really long shelf life for brands that adopt them. 

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​Here are some tips on how to create a logo that captures movement successfully...

Band logos: Velvet Martini

This old logo for a corporate band is still a favourite of mine. Those 'f holes' on the letters are from stringed instruments like violin and double bass. 

​Updated: 15 February 2019

​Here are some critters from various projects. The animal logos are: Hummingbird. Origami cat. Clockwork bee. Baby bunny. Sparrow. Angler Fish. 

Updated:  March 2019

We're fortunate in Australia. Local copyright laws mean we can parody pretty much anyone or anything within reason. These parody logos were developed for the book Logo Process. Some of them are available on RedBubble. (Some of them got me rude letters from San Fransisco where you're not allowed to laugh at yourself or the world we live in.) Enjoy !

Why not create a logo from your personal story?

Here's the story behind the HeroPix logo (a photography practice my wife owns)...